PEST Analysis

Political

Governing bodies/policies

·         FIA – Fitness Industry Association, ASA

·         CRB

·         REPS, NVQ Level 2 fintess instuctor

·         England Badminton

·         Football Association

·         England Squash

·         UK Sport

·         British Gymnastics

·         England’s indoor bowls association

·         COSHH

Economical

·         Market trends

·         Lottery funding

·         Government initiatives, i.e. swim for free

·         Budgets

·         Attrition targets/ seasonal

·         Schools initiative targeting lower income assessed families

·         Membership discounts and offers

Social

·         Local facility hire

·         Group exercise classes

·         Children’s activities

·         Religion

·         Olympic game initiatives

·         Government funding- free swims and over 60’s

·         Police activities

·         Indians weddings

·         Antiques/ wedding fares

Technological

·          Electronic score board                            

·          Swiping system

·          Automatic operated doors

·          CCTV

·          Safe guarding

·          Internet access WIFI 

·          Recorded fire alarm system

·          Audio translator

·          Brail